About us

Launched in 2016, Base Wheels focuses exclusively on selling wheels to wheel stores, dealers and distributors.

As the official distributor of JR-Wheels in Belgium, the Netherlands and Luxembourg, Base Wheels started selling wheels from the entire JR-Wheels collection.

We have now expanded our range to 9 brands; JR-Wheels, Concaver, Z-performance, OZ-Racing, MSW, Sparco, Enkei, Fifteen52 and König. Of course we are always looking for new brands and we will continue to expand our assortment.

The name 'Base Wheels' comes from the fact that 'base' is related to the term 'alloy'. This is derived from the fact that all the wheels in our collection are alloys.

The name is also based on our vision; we believe wheels are the basis for your car's styling! Fitting the right wheels is a simple but crucial way to set the tone, just as you match your shoes to your clothes.

Our Team

Base Wheels is run by passionate car enthusiasts with a broad interest in all car makes. We believe that the first thing you should upgrade on a car is the wheels. We want to convey this message to every car owner, whether you are a car enthusiast or not!

Official quality labels on wheels

All our wheels come with official JWL & VIA seals of approval. The JWL (Japan Light Allow Wheel) seal is an approval that our alloy wheels meet international technical and maintenance standards for passenger cars.

The VIA (Vehicle Inspection Association) seal is an official, internationally recognized registration and approval of the international distribution of alloy wheels. This registration is recognized only after approval of the JWL seal.